East Chicago Brew. It’s nine shades of rust, brewed exclusively from the waters of Lake Michigan off the coast of East Chicago, Indiana, from runoff of the finest steel industry in the world. America’s. Containing hops, barley, axle grease and a slight hint of ozone, it goes down with the smoothness of flowing molten steel. East Chicago Brew. It’ll put lead in your pencil. Literally. If your penis were a pencil. And pencils actually contained lead.
Which they don’t.
Concept video we came up with for ECB: